About Us

Welcome to Ownwell!

We’re Dan and Eric, the co-founders of Ownwell, a company we started in March 2024 to help mortgage and real estate professionals empower their clients to build wealth through homeownership 🏠.

As a recent first-time homebuyer 🔑, I (Dan) realized I needed better information to optimize my biggest investment. I wanted to understand my options for managing home equity and when my wife and I could afford a larger home. I was also disappointed with the lack of personalized, relevant communication from our broker, lender, and realtor.

That’s when I connected with Eric, a fellow aspiring entrepreneur who specialized in building products that drive repeat and referral business for small businesses 💪. Together, we saw an opportunity to solve both problems. We envisioned a client engagement platform that provides homeowners with valuable information while keeping their mortgage and real estate professionals top of mind.

Our mission is to help Canada’s 10 million homeowners make smarter financial decisions. We’re starting with mortgage brokers and plan to expand later this year, allowing brokers to invite their realtor partners to join Ownwell.

We’re excited about the journey ahead and hope you’ll join us! 🎉

Dan & Eric

See How Ownwell Works
Front porch with wooden door, potted plant, house number 2421, and walkway to the right.
Early concept sketch of Ownwell's dashboard with sections for home values, home equity, purchasing power, and savings potential.

Why us? We’re a veteran team with a large mortgage industry network and a personal connection to the problem.

Black and white portrait of Dan MacDonald, Ownwell's Co-Founder and CEO

Dan MacDonald

CO-FOUNDER & CEO

Built software for Canadian mortgage industry for 8 years as CPO of Lendesk, one of Canada’s top mortgage tech companies, acquired by Rocket Mortgage in 2019.

Black and white photo of Eric Leong, Ownwell's Co-Founder and CTO.

Eric Leong

CO-FOUNDER & CTO

Full stack developer and engineering leader with deep experience building retention products. Previously Director of Engineering at Paystone.