About Us
Welcome to Ownwell!
We’re Dan and Eric, the co-founders of Ownwell, a company we started in March 2024 to help mortgage and real estate professionals empower their clients to build wealth through homeownership 🏠.
As a recent first-time homebuyer 🔑, I (Dan) realized I needed better information to optimize my biggest investment. I wanted to understand my options for managing home equity and when my wife and I could afford a larger home. I was also disappointed with the lack of personalized, relevant communication from our broker, lender, and realtor.
That’s when I connected with Eric, a fellow aspiring entrepreneur who specialized in building products that drive repeat and referral business for small businesses 💪. Together, we saw an opportunity to solve both problems. We envisioned a client engagement platform that provides homeowners with valuable information while keeping their mortgage and real estate professionals top of mind.
Our mission is to help Canada’s 10 million homeowners make smarter financial decisions. We’re starting with mortgage brokers and plan to expand later this year, allowing brokers to invite their realtor partners to join Ownwell.
We’re excited about the journey ahead and hope you’ll join us! 🎉
Dan & Eric
WHAT IS OWNWELL?
WHAT IS OWNWELL?
Ownwell is a client engagement platform built to transform the way mortgage and real estate professionals connect with homeowners. Instead of generic emails, Ownwell delivers personalized, data-driven reports that actually matter.
Each month, homeowners receive an interactive snapshot of their financial picture. We send their current home value and equity, refinancing opportunities, affordability insights, and more! It’s a smart dashboard for people’s biggest investment- their home.
For brokers and agents, Ownwell solves a long-standing problem: staying top of mind with clients after closing. By sending tailored, relevant insights automatically, professionals can build trust, start meaningful conversations, and generate more repeat and referral business.
At its core, Ownwell is about giving value first. It makes homeowners feel informed and supported while making brokers indispensable partners in their financial journey. If you’re curious about the cost of using Ownwell, you can explore our transparent pricing options to see how to get started.”
Why us? We’re a veteran team with a large mortgage industry network and a personal connection to the problem.
Dan MacDonald
CO-FOUNDER & CEO
Built software for Canadian mortgage industry for 8 years as CPO of Lendesk, one of Canada’s top mortgage tech companies, acquired by Rocket Mortgage in 2019.
Eric Leong
CO-FOUNDER & CTO
Full stack developer and engineering leader with deep experience building retention products. Previously Director of Engineering at Paystone.